For those who are considering a food truck business or a party truck business, the similarities are close enough that the following advice will apply to most situations occurring in either business choice. Both involve food and or drink, both cater to a wide array of customers, both take place outdoors and are extremely versatile in many ways. It can be fun, exciting, interesting, enjoyable, and profitable to own your own food truck or party trailer business. But if you’re not careful, it can be an experience to forget rather than an experience to remember.
The following is a little bit of advice from people in the know about common mistakes that were made or could be made when starting a party truck or food truck business.
Don’t Ever Stop Learning
This is, of course, advice that applies to life in general. But it can be particularly applicable when referring to the party truck business. You have to be willing to keep on learning if you want to grow. The same will be said for your employees. They have to be ready to learn all about your business, new techniques, rules, regulations, etc. Make sure that you learn all you can about the business before you endeavor upon something of this magnitude.
Learning is a good way to bring your big dreams to their fruition. Find out all you can about finances, social media, food trends, new recipes, licenses, and laws. The better you get, the better your business will get.
Don’t Restrict Your Thinking to the Kitchen
Hopefully, you’re not getting into the party trailer or food truck business because you view yourself as some kind of top chef or winning bartender. Yes, your menu and your drinks are important – they are what comes out of your truck or trailer. But as a business owner, there are a lot of other things that you need to be focused upon. There’s inventory, marketing, branding, employees, finances – the list goes on and on. If you walk into this with minimal business skills, you’re going to be in trouble fast. Treat this as less of the kitchen or a bar, and more as a business.
It’s All About Customer Service
And here you thought it was about food, drinks, fun, partying, and a unique experience. It is about all of that and then some. Customer service is going to be one of the biggest focuses of your party trailer or food truck venture. Without the customers, there would be no business. They may not always be right, but you have to do your darndest to make sure that they are satisfied. And if you tout your business on social media, be sure to answer or respond to all of the questions/comments asked on Facebook, Twitter, etc. Listen to your customers, engage with your clients, and do whatever you realistically can to make sure they’re happy.
Mickey has, currently in stock, both new and used party trucks. Both come with the Mickey guarantee that has been at the forefront of our business for decades. Our customer service, parts, vehicles, trailers, and nationwide service centers all are held to the quality you have come to expect from the Mickey name. Click here to check out our party trailers or call us today to discuss what Mickey can do for you.