How To Use Vehicle Decals To Promote Your Business

It is estimated that Americans spend about 70 billion hours on the road in any given year. This is the reason the popularity of vehicle decals has grown by leaps and bounds. The fact that so many people are able to see your advert helps to boost your business. However, many business owners still do not know how to use vehicle decals to get more brand exposure. In this article, we tell you everything that you need to know about vehicle decals and how they can promote your brand.

Why Vehicle Decals Make Sense

One of the reasons why vehicle decals make sense for your business is due to their flexibility. Unlike traditional billboards that are fixed t one spot, vehicle decals move along with the vehicle and this means that anywhere the car goes, the ad gets more views. This opens up your brand to a lot more exposure than would be afforded by a billboard. Vehicle decals also offer a lot more value for money. This is because they are generally cheaper than most other forms of advertising. It is estimated that vehicle decals typically cost about four cents per one thousand impressions, which is super competitive when compared to other forms of advertising. Thirdly, vehicle decals are relatively easy to activate and change when there is a need to do so. Vehicle decals are also very long-lasting and can be used for a far longer duration than most other forms of advertising without losing their effectiveness. 

Now that you know why vehicle decals make so much sense for your business, here are some of the key considerations when it comes to using vehicle decals.

Consider Your Objective

Vehicle decals can be used to inform existing customers, attract potential clients, and so on. The use of vehicle decals should be done with the objective in mind. For example, you can have different ads for different  purposes. One of the ads could feature a logo for customers who are more familiar with your brand. Another side of the vehicle could feature an ad with the company tagline and possibly contact information. This way, potential customers who do not have prior contact with your business are able to know how to reach you.

Type Of Decal

Vehicle decals come in many different types and sizes. What this means is that you get to choose the type of material based on your needs. For example, you could opt for a full-vehicle wrap if maximum visibility is your objective. You could also opt for section warps which may be placed on the front, rear, or sides of the vehicle. Another consideration, when you are choosing the type of material to use, is how long you want it to last. Different stickers come with different properties. If you want a decal that will last for a long time, you are probably better off with a weatherproof material or decal protectors that will resist the effect of moisture and sunlight. However, there will be cost implications and you may have to pay a little more for top-quality decals.

Text And Graphics

Another important consideration to keep in mind is the graphics and text that you intend to use. Since most people only have a few seconds to see your ad, avoid having blocks of text on the advert. Instead, you should opt for bold and visually attractive graphics and limited text. This way, the message comes through even if the person looking at the advert does not get a lot of time to look at the decal.

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