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Trailer Graphics that ‘Pop’

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"One could be tempted to reach out and grab the bottle."

“One could be tempted to reach out and grab the bottle.”

Faygo’s Redpop trailer was cited as the “Best of Photo Realism” by Beverage Industry magazine’s   “Beverage Fleet Graphics Competition” in its October 2015 issue.

The 14-bay sideload trailer was manufactured by Mickey Truck Bodies, and Faygo’s creative agency, TMV Group, developed the graphic. McKenzie Industries, Inc., Jamestown, NC, installed the Redpop full-wrap decal. McKenzie is Mickey’s exclusive decal installer.

According to the article in Beverage Industry, “For the Midwestern baby boomers that grew up on Redpop, memories of the electric red color of the drink and the mere mention of the flavor are more than enough to inspire genuine thirst. For an entirely new generation of consumers, the forced perspective displaying the glistening bottle, lying in a bed of crystal clear ice, is just as enticing as the most heavily produced TV commercials, but as a still image on the side of a truck. If not for the depicted 24-foot height, one could be tempted to reach out and grab the bottle, which is what makes this advertising effective.”

Click HERE to view the article in the on-line edition of Beverage Industry.

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