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Mickey answers c-store call with smaller units, innovative features

Home » The Mickey Spirit » Mickey answers c-store call with smaller units, innovative features

Beverage companies are looking to smaller units, such as 6-bay sideloaders and van bodies with liftgates, for more efficient deliveries to c-stores.

HIGH POINT, NC  – AUGUST 2020 – For the fifth consecutive week ending August 1, off-premise dollar sales growth of beer, FMBs (flavored malt beverages) and cider in convenience stores outpaced sales in larger channels, such as supermarkets, according to Nielsen. The most recent data marks a reversal of early COVID-19 trends when consumers, fearing shortages, stocked up on their favorite from large-format stores.

?The bounce back of the c-store, which of course is beer?s most important channel, is another sign that consumers have settled into a ?next? normal,? Danelle Kosmal, Nielsen VP of Beverage Alcohol Practice, told The Daily Brew, NBWA?s online daily newsletter.

?Many of our customers are requesting smaller sideload units, like 6.5- and 8.5-bay bodies, for better maneuverability in convenience store parking areas,? says Tom Arland, Mickey President. ?In addition, some customers, including Coca-Cola, Pepsi-Cola, and Keurig Dr Pepper (KDP), are using different types of van bodies, or straight trucks, with liftgates for c-store deliveries. Not only do these smaller units improve delivery efficiency to small store formats, the fact that they do not require a CDL license helps address the issue of driver shortages.?

Besides the Covid-19 restrictions imposed on restaurants and bars, the continued popularity of categories such as energy drinks and hard seltzers is also driving deliveries to c-stores. ?We?re selling a lot of non-CDL 6-bay mini bodies for the energy/secondary brands,? says Todd Holm, Mickey?s Southeast Regional Sales Manager. ?They are very easy to maneuver in city locations where space is tight. ?Energy brands like Bang, Monster and Red Bull continue to sell well. So are the hard seltzers like Truly and White Claw. And now Coca-Cola jumping in with coffee-flavored sodas.?

?For any type of delivery, innovation will drive the beverage truck market for the foreseeable future, and Mickey will continue to pave the way,? notes Dane Meyer, Mickey?s Southwest/West Sales Manager. ?KDP is actually reducing its conventional tractor and trailer fleet in favor of sideload and bulk trailers, and converting to 26-foot non-CDL van bodies with liftgates. Wholesalers are looking at non-CDL straight trucks with liftgates, on-board charging systems for electric delivery carts, roof-mounted solar charge systems for gates and electric pallet delivery devices. Efficiency, productivity and profitability will be the top priorities for companies delivering beverages.?

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Tom Arland, President


Joe Rudolph, VP Sales


Steve Mason, Midwest Sales


Gary Remley, Northeast Sales


Dane Meyer, Southwest, West Sales


Todd Holm, Southeast Sales


Forrest Howard, Vans/Vending Sales


Josh Campbell, Parts


Kyle McLaughlin, Mid-Atlantic Fleet Services


Rob Piotrowski, Northeast Fleet Services


Robert Badely, Southeast Fleet Services


Mike Parker, Midwest Fleet Services


Larry Jacobs, High Point Customer Support


Tim Davis, High Point Media Relations


Kevin Turpin, Berwick, PA Plant Manager