New Marketing Manager Focused On Full Range of Products
Alex Sink has been promoted to Manager of Marketing, responsible for all internal and external communications. He was most recently Engineering Project Manager.
“As we continue to expand our product lines, manufacturing capabilities and service offerings, we will take a more proactive approach to communicating our current and future plans with our employees and customers,” says Dean Sink, Mickey President & CEO. “Our business is growing in both our traditional industries and our newer markets, such as oil & gas and other specialty channels. Alex will implement new tools and processes to ensure that Mickey employees across all teams and in all locations are current with our growth and capabilities. This knowledge sharing will help us establish and maintain performance expectations, drive idea generation and present new opportunities for our employee base at large.”
At the same time, Dean continues, “Alex will create an ambitious marketing program to communicate the company’s full range of products and capabilities to existing Mickey customers. Every customer that purchases a side loader from Mickey, for example, knows that we make the best side load delivery vehicles in the business. We want to make sure that same customer knows we also offer many other of types of units and services that can be customized to fit their specific delivery needs.”
“Mickey Truck Bodies is recognized as a quality brand around the world, with units working in 50 different countries,” Alex stresses. “But we can never become complacent with the status quo. My mission is to continuously, consistently and clearly tell the story of how we are the most flexible, experienced and customer-focused specialty truck body and trailer manufacturer in the world.”
Alex will report directly to Dean Sink and will work closely with Tim Davis, Director of Corporate Communications, to develop and execute the new marketing programs. He joined Mickey in 2010 following his studies in Europe, where he earned two MBAs in International Marketing – one from Hochschsule Bremen in Germany and the other from the University of Hertfordshire in London.