Mickey, not the mouse, a hit in Orlando
Mickey’s product quality, feature enhancements, customer service and parts availability all received high praise from attendees at the 2016 Interstate Battery Distributor Family Conference & Convention recent held recently in Orlando.
“Many of the IBS distributors who came by our booth shared some sort of anecdote about their positive Mickey experiences,” says Tom Arland, Vice President of Beverage, Van and Specialty Vehicle Sales, who worked the show with Lisa Brunton, Associate Sales Manager, and Dane Meyer, Southwest & West Coast Sales Manager. One distributor suggested that Mickey’s Customer Service manager “must be very lonely because he probably doesn’t get a lot of calls since Mickey bodies last forever. They are fantastic.”
Another distributor explained how Mickey accommodated his tight deadline for getting a new unit decaled and delivered. “You guys don’t fool around,” he said.
Yet another IBS route owner relayed how the Mickey parts team supplied the required components and “know how” to replace some roll-up doors, saving him several hundred dollars versus the quote from a “local repair shop.”
“The 2016 IBS Conference was a huge success for Mickey,” says Tom. “We had many bodies on display just outside of the conference center, and every distributor had to walk right by us to get into the center. All of the units on display were sold by the end of the show.”
In addition to interest in the new units, “We had consistent and positive discussions with the distributors about our new features, particularly our Battery Rack System for Sprinter vans, and the E-Lock electronic door locking system,” according to Tom. “Overall of strong relationships with IBS distributors was apparent throughout the show. They were extremely appreciative of our partnership.”