Festival beer sales jump 25% thanks to Mickey
More than 138,000 people attended the 2016 National Folk Festival in Greensboro, NC from September 9 through 11, 2016, topping 2015 attendance by 40%, according to Festival co-producer ArtsGreensboro. With temperatures hovering in the mid-90s on all 3 days of the Festival, the throng of thirsty revelers gulped down 25% more icy cold beer than at the 2015 event thanks in large party to Mickey Truck Bodies’ new “Party Time” event trailers.
“With Mickey’s sponsorship and support, overall beer sales increased by 25% over 2015 levels. And since beverage sales are an important revenue stream for the Festival, this provided a tremendous boost!” says Amy Grossmann, Local Director for the National Folk Festival. “Mickey’s Party Time Event Trailer played an integral role in helping us realize major improvements in our beer-service operations. It allowed us to store many more kegs and to pour a variety of beers from taps, enabling us to keep the beer flowing, resulting in shorter lines and happier guests throughout the blazingly hot Festival weekend! The National Folk Festival was thrilled to partner with Mickey Truck Bodies on the 2016 event.”
The free event is America’s longest-running festival of traditional arts. Approximately 300 artists—musicians, dancers, storytellers, and craftspeople—participated in the National Folk Festival, with 122 separate performances by more than 40 different artists at eight outdoor performance venues.
Mickey had a major presence at the 2016 Festival. As the official sponsor of the event’s volunteer tee shirt, the Mickey logo was prominently printed on the back of every tee shirt worn by Festival workers. In addition, 12 Mickey units were on the grounds throughout the 3 days, including 9 van bodies in addition to the 3 keg trailers with a total of 30 taps for dispensing cold draft beer. The Mickey logo, along with the Folk Festival logo, were decaled on all the units.
Click HERE to view a video of the Mickey Party Time event Trailer at the 2016 National Folk Festival.